Promoting Your Business with Copper Wire? Think Again!Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-10454So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.
Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.
NOW IS NOT THE TIME TO REINVENT COPPER WIRE
I am reminded of an old joke a friend used to
tell about himself.
My friend had always told me that both he and his
brother were the inventers of copper wire. He
insisted that the two of them were fighting over
a penny one day and managed to stretch it out
into the first strand of copper wire known to
mankind.
Indeed, now is not the time to try to reinvent
copper wire.
ADVERTISING IS A NECESSARY COMPONENT OF A
SUCCESSFUL BUSINESS
The point of advertising is to notify your
customers of the existence of your business. It
is necessary to tell people that you are in
business and to tell them what products and
services you are offering.
Unless people know that you are offering a
certain product or service at a certain price, no
one will knock upon your door to buy your wares.
If you fail to attract customers and dollars,
your business will die. Therefore, advertising is
a must for the success of your business. Sure,
word of mouth can take you places, but it can
only take you so far. Advertising is designed to
pick up where word of mouth leaves off.
ATTRITION IS A DEFINITE FACTOR TO CONSIDER
Attrition is a factor in all businesses. A
business is able to pick up so many customers and
dollars on every advertising or promotion
venture. Yet, a certain portion of your old and
new customers and dollars will drop off over time.
You simply cannot rest on your laurels. You must
continue to generate new business and new dollars
or your business will die.
EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF
COMMERCIAL ATTRITION
If you have ever published an online ezine, then
you will have seen attrition first hand.
You can spend all week advertising your ezine and
note that your efforts have generated for example
500 new subscribers. Yet, by the end of the week,
your subscriber base has only climbed by 250
subscribers. What went wrong?
Well, this is how it works. Keep in mind this is
only an example to make my point, but if you have
ever published an ezine, then you will know I am
right on the money with this observation.
In one week:
· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very
first issue because they do not like the content.
· 30 people quit after the first issue because
their only purpose in subscribing in the first
place was to get the freebie you had offered to
new subscribers.
· 30 of those people unsubscribe because they do
not remember subscribing to the ezine in the
first place.
· 80 email addresses bounce due to ISP email
filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email
addresses without submitting a change of address
to you.
· 15 people have quit the Internet altogether.
In the final analysis, 100 of your new
subscribers, or 20% of your newcomers are gone
after one week. Another 150 subscribers were
long-time subscribers who are gone for other
reasons.
If you make the mistake of stopping your
advertising, your ezine list will eventually wind
down to one subscriber --- you. In our example,
150 long-time subscribers disappear every week,
and there is nothing you can do to stop it. You
must absolutely keep a fresh flow of new
subscribers coming into the ezine in order
to stay ahead of the attrition curve.
STAYING AHEAD OF THE ATTRITION CURVE
An ezine or a business, what is the difference?
Not much. Your business will suffer the same fate
as the ezine if you do not advertise. I don’t
know how to make it any more clear than this.
Yes, you must be careful not to throw your money
away on advertising that does not generate
results. But you cannot afford to throw the baby
out with the bath water.
Carefully, pick your advertising, study your
results, and put your money back into what is
working for you.
In conclusion, you must decide. Do you want to
advertise your business, or do you want to watch
your business die? The decision is yours and
yours alone. Well, what are you going to do?
About The Author:--------------------------------------------------
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